Founding access: 50% off for the first 10 agencies
Security monitoring, account hygiene, ad drafting with client approval, offline conversions, change history and performance reporting. The day-to-day work that other tools leave alone. Built for agencies and in-house teams who run ad accounts for a living.
One price covers every tool, including the ones we haven't shipped yet.
Six tools live today. Anything we ship next is included at the price you already pay.
The suite
One login, one organisation, one bill. Nothing is sold separately and nothing is kept back for a higher tier. When a tool ships it appears in your account at the price you already pay.
Continuous security monitoring for ad accounts. Twelve detectors watching for new user access, spend spikes, bulk pauses, geo expansion, changed ad URLs and lost API access. Alerts reach you by email or Google Chat the moment something moves, with severity routing, snooze and escalation.
Checked two ways at once: through the API, and by a script running inside the account itself. A change that hides from one still trips the other.
Offline conversion tracking. Capture GCLIDs across forms, phone calls and email, match them to closed revenue, and push conversions back into Google Ads on your behalf.
Scheduled account hygiene. Five detectors cover settings, network, location and rotation drift, and n-gram mining turns wasted search-term spend into negative keyword candidates. Findings land in an approval queue, and nothing reaches Google Ads until you approve it.
Approved changes run behind a validate-only pre-flight, with verification after the write and an undo log.
Build responsive search ads with pinning, character validation and a live SERP preview. Send clients a link to approve them without needing a Google account, then push straight to Google Ads.
Change history with the reason attached. Google logs what changed and when, but never why, and it stamps its own auto-applied changes with a real person's email address. History records the intent at the moment of the change, then reconciles it against what Google logged.
Agents and scripts can report their own changes over MCP, so the record covers work done outside our tools.
Pull Google Ads, GA4 and server-side tagging data into BigQuery, Postgres, a webhook or an LLM-ready feed, on whatever cadence you need.
Spend, conversions, CPA, ROAS, CTR and week-on-week movement across every connected account, with top movers and a heads-up list surfaced the moment you land.
Pricing
Priced on how many ad accounts you connect, not on which tools you want. Every tier includes the whole suite, and everything we ship next.
£69 /month
Up to 3 ad accounts
£35/mo for founding customers
£149 /month
Up to 10 ad accounts
£75/mo for founding customers
£299 /month
Up to 25 ad accounts
£150/mo for founding customers
Larger portfolios are priced directly. Tell us how many accounts you run and we'll put a number to it.
The first ten agencies pay half price for twelve months, and keep that rate for as long as they stay subscribed. In exchange we ask for honest feedback and the occasional conversation about what to build next.
Where the product actually is: Sentinel, Bridge, Sweep, Drafts, History and the performance dashboard are all live and in daily use. Extract is still in build. The half-price window is there because you are backing us early, before there is a long customer list to point at.
Server-side tagging
We set up a full server-side tagging stack in your own Google Cloud and Cloudflare accounts, then configure it, monitor it and keep it updated. No hosting markup and no lock-in. If you leave, the stack stays with you.
This is the foundation the rest of the suite runs on. Buy it standalone, or bundled with the products that sit on top.
What we deploy into your accounts
sGTM on Cloud Run
Google's official server container, deployed to your own GCP project with a custom tagging subdomain and managed SSL.
Shopify webhook gateway
Open-source Cloudflare Worker in your account that verifies signatures, normalises events, and forwards to your sGTM.
GTM configuration
Standard ecommerce events, Consent Mode v2, and Google Ads and GA4 tags wired up through the GTM API. You get something ready to edit rather than an empty container.
Health monitoring
We watch your endpoints, signal quality, and cert expiry. Alerts land in your inbox the moment something drifts.
Cloudflare-first for v1. Akamai, Fastly, and CloudFront on the roadmap.
Our approach
Early access
Ten founding places at half price for twelve months. Leave your email and I'll get in touch personally. No drip sequence, no sales team.
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